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旅游英語-(含1CD) 版權(quán)信息
- ISBN：9787562451471
- 條形碼：9787562451471 ; 978-7-5624-5147-1
- 裝幀：暫無
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>>
旅游英語-(含1CD) 目錄
Unit 1Special TermsSection 1 Listening and TalkingSection 2 TextsText A World Tourism OrganizationText B Quality Criteria of TourismSection 3 Practical WritingSection 4 Reading and EnjoyingUnit 2Special TermsSection 1 Listening and TalkingSection 2 TextsText A Travel AgencyText B Deposit the Luggage at the AirportSection 3 Practical WritingSection 4 Reading and EnjoyingUnit 3Special TermsSection 1 Listening and TalkingSection 2 TextsText A A HotelText B Guest SecuritySection 3 Practical WritingSection 4 Reading and EnjoyingUnit 4Special TermsSection 1 Listening and TalkingSection 2 TextsText A Chinese CuisineText B Southern Chinese CuisineSection 3 Practical WritingSection 4 Reading and EnjoyingUnit 5Special TermsSection 1 Listening and TalkingSection 2 TextsText A Chinese FestivalsText B Western FestivalsSection 3 Practical WritingSection 4 Reading and EnjoyingUnit 6Special TermsSection 1 Listening and TalkingSection 2 TextsText A BuddhismText B Western ReligionsSection 3 Practical WritingSection 4 Reading and EnjoyingUnit 7Special TermsSection 1 Listening and TalkingSection 2 TextsText A Chinese Folk DressesText B Chinese Folk SongsSection 3 Practical WritingSection 4 Reading and EnjoyingUnit 8Special TermsSection 1 Listening and TalkingSection 2 TextsText A The Great WallText B The Summer palaceSection 3 Practical WritingSection 4 Reading and EnjoyingUnit 9Special TermsSection 1 Listening and TalkingSection 2 TextsText A Means of TransportText B Taking the SubwaySection 3 Practical WritingSection 4 Reading and EnjoyingUnit 10Special TermsSection 1 Listening and TalkingSection 2 TextsText A Shopping in TravellingText B Significant Tourist SouvenirSection 3 Practical WritingSection 4 Reading and EnjoyingAppendixFamous Scenic Spots in ChinaThe Main Travel Agencies in ChinaGlossary
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旅游英語-(含1CD) 節(jié)選
《旅游英語》是一門實(shí)用性很強(qiáng)的旅游專業(yè)必修課程，目的是培養(yǎng)學(xué)生在具有一定的基礎(chǔ)英語聽、說、讀、寫的基礎(chǔ)上，掌握旅游行業(yè)服務(wù)與管理的專業(yè)英語。《旅游英語》的編寫，針對高職院校旅游專業(yè)學(xué)生的英語基礎(chǔ)和特點(diǎn)，以專門用途英語的相關(guān)理論為指導(dǎo)，注重旅游從業(yè)方面專業(yè)知識聽、說、讀和寫的綜合能力訓(xùn)練，以旅游工作過程為導(dǎo)向，適應(yīng)旅游市場對人才的需要；注重學(xué)生自主學(xué)習(xí)能力培養(yǎng)，利于學(xué)生將來可持續(xù)發(fā)展。《旅游英語》共10單元，每單元分成聽說、閱讀、實(shí)用寫作3個部分，每單元參考學(xué)時4學(xué)時，全書可供32-40學(xué)時使用。
旅游英語-(含1CD) 相關(guān)資料
插圖：it cannot discontinue because of thetemporarily attained quality result. It also implies a seamless or flawless process inwhich it is possible to identify and do away with the constraints of a supply which spoilthe tourism product and are responsible for direct and indirect losses to the company ordestination." Satisfaction" introduces the elements of subjectivity in quality perception.According to their characteristics, customers have different requirements andexpectations. Informed quality-driven marketing caters to these characteristics andattempts to identify consumers according to the different types and levels of perceivedquality." Legitimate" brings into the analysis the elements of rights and entitlement.Consumers cannot expect to receive more than what they remunerate by payment or whathas been determined by social and environmental limits. The role of tourism plannersand entrepreneurs is to relate quality types and levels to remuneration and externallimitations.The notion of "needs" follows on the concern for legitimacy and looks for satisfyingpeople's basic and vital needs which should never be overlooked while bringing intotourism projects and programs the other aspects with a view to introducing attractions,strengthening experience, etc. The needs are primarily related to the underlying qualitydeterminants, although over time the expectations related to the type and volume of"basic needs" change and usually increase. Basic needs of the past are not exactly the basic needs of today.The notion of "product requirements" emphasizes a need to relate a single serviceand facility use to the whole product and the total tourism experience. One good quality service is not sufficient to give rise to tourism product quality perception, although an excellent service may positively impress the consumer to make him or her close their eyes to shortcomings and defects experien
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